David Bowie, Iggy Pop are the latest video-game rock casualties

Posted on Wed Oct 7 2009

Bowie

Have video-game makers no respect for rock 'n' roll? First, they put Kurt Cobain into Guitar Hero 5. Now, they've gotten to David Bowie and Iggy Pop. Two of rock's counter-culture kings are now being portrayed in Lego Rock Band. Yes, Lego has made a shirtless Iggy who performs on screen as you play along. I guess it's not that surprising Iggy sold out, considering his songs "Wild One" and "Lust for Life" seem to be the soundtrack for every ad, and the man himself has appeared in a U.K. insurance campaign. However, the wildly lame Bowie avatar (shown above, based on his preppy "Let's Dance" phase) is really too much. At the very least, why not pick his Ziggy Stardust incarnation? The game's producers promise more rock heroes will be featured in the game, which comes out this holiday season. I'm pulling for Sid Vicious, Marilyn Manson and Slipknot.

—Posted by Kenneth Hein

Abbey Road is party central in new spot for 'Beatles: Rock Band'

Posted on Mon Aug 31 2009

The fall Beatles blitz is under way. In addition to multiple retail tie-ins for remastered Beatles CDs, the TV campaign for the long-awaited Beatles: Rock Band video game from Electronic Arts is out, and they seem to have pulled off a Forrest Gump-like special effect. The spot uses footage (one presumes) from the Abbey Road photo shoot and skillfully weaves in body doubles to show the Fab Four interacting with the masses. Don't worry, Beatle people. Only 10 more days until the game is available in stores. As the Beatles one sang, it won't be long, yeah, yeah.

—Posted by Todd Wasserman

For better or worse, 'Guitar Hero' players want real instruments

Posted on Tue Jan 20 2009

The thing we all love about video games is the fantasy element: You get to save the world, get the girl or just blow a bunch of crap up. Guitar Hero taps right into that, enabling people to indulge their inner rock star. Unlike other games, however, Guitar Hero seems to be encouraging some crossover from fantasy into reality.
  In a new poll by Guitar Center, two-thirds of people who play Rock Band or Guitar Hero said they are now likely to begin playing a real instrument within the next two years. Guitar Center has noticed. It reported a 26.9 percent spike in same-store sales for the first nine months of 2008. Among the most popular items: beginner-level electric guitars. (Maybe the fantasy is best left unrealized after all.)
  No word on how many people plan to take singing lessons so they can be like Seal and bag Heidi Klum, who is featured in the latest Guitar Hero ads.

—Posted by Kenneth Hein


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