Not content with writing sandwich names on college girls' butts or dangling scholarship money in front of high-school tweeters, KFC is heading to the streets to promote its 12-piece Festive Feast meal. They've picked Dec. 21, the gloomiest day of the year, to distribute mini-buckets full of gift cards around whichever city deserves it the most—that will be determined by fans writing in to explain (in 300 words or less) why they deserve a visit from Colonel Santa. You might win your town $20,000 (that seems to be a magic number for KFC) in prizes. There's even a "So Good" Santa who will give out the prizes—he's a Colonel Sanders look-alike who will be dressed as Santa, so he'll wind up sorta looking like this. It's nice that KFC is putting so much effort into this marketing stunt, but they'll need to change up their requirements pretty soon. We can only petition our benevolent overlords for handouts so often before the novelty wears off.