Hey, RadioShack, maybe it's time to bring back Howie and Teri

Posted on Tue Jan 6 2009

RadioShack says today that it's looking for a new agency to create its advertising. BrandFreak has a humble suggestion: Bring back Howie Long and Teri Hatcher!
  The chain, best known for selling hard-to-find batteries and inexpensive private-label electronics, didn't know how good they had it during the six-year run of the "You've got questions. We've got answers" ad campaign. Debates raged as to whether the football analyst and then-future Desperate Housewife were actually married. (They're not, but that's damn good chemistry for ads about cordless phones and remote-controlled cars.) Soon, Ving Rhames and Vanessa Williams were paired in the ads, and other celebrities popped up to talk about clock radios and paper shredders.
  But alas, in 2005, RadioShack decided to try to compete against Best Buy and the like by bringing in brand-name items like the iPod and LG phones, and hiring a big ad agency in Arnold. (The Howie and Teri ads were homegrown, created by the company's now-defunct in-house agency, the Circle R Group.) Now, just three years later, they're saddled with the tagline "Do stuff" and few memorable ads to speak of.
  There's really only one solution: Dial up the former tight end and the faux starlet wife, so we can all start caring about A/V cables, miniature bulbs and soldering equipment again.

—Posted by Kenneth Hein


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