Steinski remixes Narragansett's old Nichols & May ads for radio

Posted on Wed Aug 12 2009

Steinski, the legendary rapper/adman, is back. And true to form, he's done something that's sort of an amalgam of his two worlds. Known for his '80s rap singles, which included sound bites of everything from Welch's commercials to the Kennedy assassination (best shown in his What Does it All Mean? 1983-2006 Retrospective), Steinski has now done a collage/ad for Narragansett beer. The radio spot (click the audio embed at the bottom of the post), via Gyro Worldwide, is a moody remix of an old 'Gansett ad featuring Mike Nichols and Elaine May. Those old spots (as seen in the YouTube video here) were lighthearted, the remix suggests something sinister might be going on. I'm not sure if it works, but it's one of the strangest radio ads you're likely to hear this year.

—Posted by Todd Wasserman

Coors Light cools down classic songs in rockin' radio campaign

Posted on Thu Jul 30 2009

Coorslight

Coors Light has radio advertising down cold. The beer brand, which has owned the concept of Rocky Mountain cold-refreshment thanks to incessant TV ads and some nifty packaging, has now successfully leveraged radio as well. Its summer campaign from Draftfcb in Chicago takes familiar songs that feature the word "hot" and replaces that word with "cold." The first ad featured a man deadpanning the word "cold" throughout Nelly's "Hot in Herre." This morning, while listening to a classic-rock station, I heard Coors nailed it by tweaking Foreigner's "Hot Blooded." The ad (embedded here) started with the familiar guitar lick, leading me to believe I was going to hear the actual song, until words like "cold," "frosty" and "thermometer" were suspiciously dubbed over key lyrics. It's a nice evolution of the ad campaign. I look forward to hearing what songs they will chill out next. Perhaps Donna Summer's "Hot Stuff," The Power Station's "Some Like It Hot" or maybe the dreaded Buster Poindexter's "Hot Hot Hot."

—Posted by Kenneth Hein

Does any iPhone app suck worse that the one from Sirius XM?

Posted on Fri Jun 19 2009

Howard-stern-sirius copy

New branded iPhone apps are about as newsworthy as new Nascar sponsorships. Everybody does it, so who cares? The exception is when someone royally screws it up, which appears to be the case with Sirus XM. The satellite-radio company ran newspaper ads this week promoting its iPhone app, and thousands of people have downloaded it. So far, so good. The bad news is that most of those users are hopping mad that Sirius XM neglected to include its most popular personality, Howard Stern, in the mix. This morning there were 1,341 one-star reviews of the app on iTunes, versus 309 five-starrers. Most of the comments bemoan the lack of Howard. "The only channel I like to listen to is the Howard Stern channel and it's NOT on the app," reads one. "This app is worthless." Some aimed their ire at CEO Mel Karmazin. "It's decisions like this that will eventually sink and bankrupt Sirius XM," writes one. "Good job, Mel." Whatever you think of Stern, Sirius XM definitely screwed up big-time here. They could have avoided pissing off their user base by stating clearly in the ads that Howard wasn't available. Instead, fans wasted their time downloading the app only to find that out for themselves. 

—Posted by Todd Wasserman


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