Quiznos invites you to create commercials as horrible as theirs

By T.L. Stanley on Wed Aug 25 2010

A word of warning: If you're on an acid trip right now, or think of taking a tab, don't watch these ads. They'll freak you right out. I'm sober as a judge, and I'm still unnerved after sitting through rasta dogs and pirate cats "singing" about toasted sandwiches. Quiznos, obviously you think your pet-centric commercials from WongDoody are high-larious. But you might be the only one. So, why did you have to go and invite other people to add to this disturbing cutout-kitten oeuvre? Why? Here's the contest, anyway: Submit your own version of the spots to Quiznos.com, and you could win some cash ($3,000, $4,000 or $5,000), and your video could be used as torture for the rest of us. Good luck, all. And please lay off the drugs.

Can you do better than the Quiznos singing-kittens commercial?

By Elaine Wong on Mon Jul 19 2010

We've seen it all. Singing dogs, a chocolate-chip-cookie choir and now … vocally inclined cats. Yes, felines are the singing sensation in this new spot from Quiznos. The ad, via WongDoody, shows three cats, dubbed "Singimals," who tout the restaurant chain's new $3, $4 and $5 menu offerings. (Yes, it's still a downturn, and people are looking for cheap meal deals.) This spot began running on national and local TV today. But wait. There's also a social-media component, in which consumers can create their own music video—using the song—for a chance to win $3,000, $4,000 or $5,000. For those of you who wonder how you can top the Quiznos spot, don't worry. Animal cruelty need not be involved. "Each of the cats was filmed individually, receiving treats throughout the day as an incentive to play and have fun with their instruments. No animals were hurt during filming of the commercial," the restaurant chain writes. We sure hope so.

Quiznos aims its Toasty Bullet squarely at moochers

Posted on Tue Jul 14 2009

Moocher-main_Full Not too long ago, value meals at fast-food chains meant an inexpensive way to eat while saving your money for something else. Thanks to the recession, however, value meals have become something else: About the only way you’re going to eat, period, dude. Sandwich chain Quiznos discovered as much in the course of a recent survey it commissioned from Opinion Research Corporation, whose recent telephone canvass of 1,000 adult consumers revealed that as the lunch hour draws nigh, Americans have been reduced to new lows. Like what? Twenty percent of people surveyed admitted they’d go on a blind date just for the free eats, and over 50 percent said they’d show up an in-law’s retirement party just to raid the buffet. Well over half of Americans now drop less than five bucks a day on lunch. And as though all of these facts weren’t embarrassing enough, a handful of respondents confessed to stealing co-workers’ lunches right out of the office fridge. Quiznos’ inventive marketing folks used this dismal data to help launch its new thee-buck “Toasty Bullet” sub, and that’s pretty creative thinking. At the same time, do we really need to be reminded how hard-up we all are? Note to Paragon Sporting Goods: Why not use the latest home-foreclosure data to help sell tents?

—Posted by Robert Klara

Quiznos gives away 1 million subs (maybe not to the homeless)

Posted on Wed Feb 25 2009


Good news for almost everyone: Quiznos is giving away 1 million subs as part of a promotion to drive awareness for its new, lower-price menu and to beef up its customer database. Details can be found at MillionSubs.com. As part of the promo, you could win a year's worth of free subs if you "nominate a hometown hero" who is "helping to make this world a better place." I'd like to nominate my fellow BrandFreaker who tried to buy a homeless man a Quiznos sandwich with a coupon last month but sadly got rejected. (Inexplicably, the manager refused to honor the coupon, even after the sandwich had been made, so apparently it went to waste.)
  Quiznos is using social media like Facebook and Twitter, banner ads and local radio to drive traffic to the Million Subs site. The national campaign advertising its lower prices began in running in January and features the tagline, "Better prices, better world." It highlights how the chain slashed prices on 37 of its sandwiches and other menu items.

—Posted by Becky Ebenkamp

Quiznos offers coupons but isn't interested in honoring them

Posted on Tue Jan 13 2009

Quiznos copy

Hey, New Yorkers, apparently we're supposed to disregard any Quiznos coupons we find in our local papers. At least, that's what a manager at the Union Square location told me yesterday.
  "Quiznos told us not to accept them," he said. This happened after I was approached by a down-on-his-luck gentleman, who asked me if I could use a two-for-one coupon to get him something to eat. I said sure. We showed the coupon to the staff. They said it was fine and then ran the steak-and-cheese sandwich through their toaster oven.
  But the guy at the register refused the coupon, saying, "They are only for people in Denver or somewhere else." I said, "You made the sandwich. So, you'd rather throw it out than feed this man?" He replied: "We're not going to throw it out. We can use it, or I can sell it to you at a discount."
  The man left hungry. I shook my head as I paid for my sandwich, and the manager said, "Here, have a free soda."

—Posted by Kenneth Hein



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