Hal Riney staffers beat themselves up (literally) for G4 campaign

Posted on Mon Jun 8 2009

Just how far would you go to create a commercial? The folks at Publicis & Hal Riney were willing to inflict violence upon one another (after signing waivers, of course) for this G4 Network campaign, which uses a series of actual stenciled welts and bruises to create a stop-motion-animated face that talks up G4's programming. See the violence in action at left; one of the three resulting TV spots is on the right. (See the other two here.) Do not try this at your agency, unless you dislike almost everybody there.

—Posted by Elaine Wong


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