Let's get one thing straight about moving in with a significant other: Your stuff is stuff, and his stuff is junk. Never have I seen this more succinctly or cleverly described as in this new Public Storage ad, part of an ongoing campaign under the tagline, "Problem solved." See, this new bride realizes she can't possibly live with a black velvet picture of poker-playing dogs and a sour-smelling beer-can collection. (Who could?) Should she suggest a fire sale? That would cause all manner of panic and separation anxiety for the new husband. Her solution? Convince him to pack up all the offending crap and haul it away to a storage space where he can create a shrine to his lost youth/bachelorhood and go pray at its altar whenever he wants. There's so much going on in this little 30-second spot from Inter/Media Group of Cos. in Los Angeles that so accurately captures newlywed frustration (the female kind). Just don't be surprised, sweetheart, if he still has that stash of comic books and Vegas souvenir glasses somewhere in the house.
—Posted by T.L. Stanley