Greenpeace cuts Kimberly-Clark again with spoof Kleenex spot

Posted on Tue Apr 21 2009

It's like that game Simon Says. "Touch scale, touch shoe, touch breakfast, touch Metrocard, cash, touch up, touch up." Except don't touch the Kleenex. Why not? "By cutting down ancient forests, Kleenex comes with more than a feeling," this protest ad by environmental group Greenpeace asserts. The spot is a parody of Kimberly-Clark's "It feels good to feel" ad, which shows a woman touching various objects throughout her day but never really "feeling" until she grabs one of Kleenex's new, ultra-soft tissues. The Greenpeace ad ends with some annoying chiming music and the line, "Kimberly-Clark. Still cutting forests for Kleenex." And for emphasis, a scissor cuts through the word "forests." Yikes.

—Posted by Elaine Wong


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