The advent of social media has prompted a new style of communication between brands and consumers: pre-emptive communication. If you've friended Progressive, State Farm or Allstate on Facebook, for instance, you will have received tips from them in your Facebook stream on how to prepare for Hurricane Alex. I'll have to assume Allstate's five tips aren't rated in order of importance (No. 1: Check your insurance coverage. No. 5: Plan your evacuation.) Progressive, meanwhile, earns points for focusing on safety (as does State Farm) but loses a couple for alternating its dire warning with a prompt to see a new ad starring spokeswoman Flo and Pickles, a dog that does tricks.
—Posted by Todd Wasserman