Marketers bask in the glory of their Product of the Year awards

Posted on Thu Feb 4 2010


Packaged-goods marketers from Procter & Gamble, Reckitt Benckiser and Coca-Cola were among those who gathered at the Edison Ballroom in New York on Tuesday night to find out which of the many, many products launched in 2009 were voted Product of the Year in the Consumer Survey of Product Innovation. (Product of the Year awards are given out in 28 countries, but it wasn't until last year that the independent organization expanded to the U.S. AdweekMedia was among those presenting this year's show.) See a list of this year's winners here. After the jump, read about some highlights from Tuesday's event, which, among other things, had Phil Lempert (aka The Supermarket Guru) hosting the show in a sharp yet subtly glittered suit he bought from Barneys.

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