Random building in Japan looks just like PlayStation 3 console

By David Kiefaber on Mon Aug 9 2010

Ps3-building

The Namba Parks building, an office/shopping complex/rooftop park in Osaka, Japan, can't exactly lay claim to much Western press attention. Until now, anyway. After four years, people are finally noticing that the multi-story complex looks eerily like the original PlayStation 3 console. The Sun notes that Namba Parks predates Sony's finicky magic box by three years, so it's not like they had that look in mind when they built it. And we're guessing Sony didn't look to Namba for inspiration either, so the whole thing is probably just a weird coincidence. Less coincidental is the building's sudden fame, which parallels the PS3's hard-drive upgrades in making headlines for all the wrong reasons. Any excuse to rag on Sony is a good one for some people, and the "PS3 Towers" just happened to be available. The next time something goes wrong, it might be this Shanghai building's turn in the spotlight.

Sony hopes you'll start laughing with the PlayStation 3, not at it

Posted on Fri Aug 28 2009

It's hard to say if Sony has learned its lesson from its disastrous 2006 launch of PlayStation 3 (the item has cost Sony more than $3 billion so far), but at least the company has kept what AdFreak has called the funniest man in commercials on board for a new fall campaign. The ads, breaking Sept. 1, were previewed on PlayStation's blog yesterday. It appears the company knows its audience, including a tubby computer geek identified as a "rumor monger" who is trying to confirm the item's new $299 price point. "You can't believe everything you read on the Internet," says the Funniest Man. "Otherwise I'd be a Nigerian millionaire right now." Despite the denials, FM is surrounded by signs announcing the $299 price point. Another spot shows an "unsatisfied girlfriend" who complains that her boyfriend hasn't hooked the PS3 to the Internet. "What's wrong with him?!" bellows FM. So far, so good, Sony. Now, don't screw it up this time.

—Posted by Todd Wasserman

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