The spot opens just like any scene out of a Pirates of the Caribbean movie. A ship sailing on the lonely seas, the beautiful, crystal-like waves rolling in the background. Except our Will Turner in this case is not Orlando Bloom but a wide-eyed, hungry chap who mistakes his friend for a giant, salty peanut. Kraft's Mr. Peanut mascot, in turn, is about as nimble as Captain Jack Sparrow himself, fending off the attack with his signature black cane. A few bruises later, the man, "Gary," finally gives up his assault on the "nut" when he gets his hands on the new, Planter's peanuts made with sea salt. Seems like Kraft has taken a page out of the popular Disney movie. (Draftfcb, New York, handles.) Is a search for the long-lost Black Pearl ship next?
—Posted by Elaine Wong