Who do these clowns think they are? In this pretty amazing ad for Philips, a group of armed men with clown masks are caught in a frozen moment during a shootout with the police. The video, called "Carousel," is an extended tracking shot in which, most impressively, a cop is in the midst of falling through a plate of glass and shards hang in the air. The movie was produced by music-video director Adam Berg for Philips, which is using it to illustrate the properties of its 21:9 LCD TV, which it bills as "the world's first cinema-proportioned television screen." The wider aspect ratio is meant to improve the home viewer's peripheral vision. The Web site lets you take advantage of this by slowing down or stopping the camera to get a better view of what's going on and to compare it to the usual 16:9 aspect ratio. (It might be a good idea to take a long, hard look at this video, because the new TV itself is only being released in Europe for now.) Compared with most ads, this is pretty grisly stuff, but perhaps not as horrific as Philips' "Shave Everywhere" campaign for its Bodygroom.
—Posted by Todd Wasserman