Philips Norelco now gratuitously catering to horny-dude market

By Todd Wasserman on Wed Sep 22 2010

Norelco

In 2006, Philips Norelco had a new-media hit with a video called "Shave Everywhere" that featured a man in a robe showing how the company's Bodygroomer could manscape a carrot and two kiwis. Back then, the brand was being coy. But now it's making a fairly naked play for the horny target demo, making over the Shave Everywhere site with videos for the Sensotouch 3D shaver featuring a babe offering advice on how to wow her at the beach, in the bedroom and in the boardroom. (Hint: Unsightly body hair is a no-no.) To sweeten the deal, Norelco is running a promotion dangling a trip to the Playboy Mansion. Subtle? No. But then again, how many times can you watch a guy shave a kiwi?


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