'SNL' makes respectable fake-commercial return with Bladdivan

Posted on Mon Sep 28 2009

There's nothing like a fake commercial on Saturday Night Live to draw attention to a special kind of stage fright and Big Pharma's cheery, side-effect-filled solution to it. In the dead-on parody style the show has mastered over 35 seasons, this weekend's premiere gave us an ad for the fictional Bladdivan, a diuretic/anti-anxiety drug that combats "chronic shy bladder syndrome." A character played by Fred Armisen just can't belly up to a crowded urinal and let go with the other guys. With this medication, he can pee anytime, anywhere (which could be embarrassing, but that's where the sedative part of the chill pill comes in). Armchair critics have pointed to the skit as one of the highlights of an otherwise uneven and lackluster season premiere on Saturday. Hey, don't blame host Megan Fox. She even broke out an exaggerated version of her native Tennessee twang and managed not to drop the F-bomb during a biker-chick skit. That should be worth something. Bladdivan is no Colon Blow, but it's a decent debut for the new season.

—Posted by T.L. Stanley

Brooke Shields shows you how to be longer, thicker and fuller

Posted on Wed Sep 16 2009

Do you have feelings of inadequacy? Is length an issue? Does it make you feel insecure? Sounds like a pitch you might find in a piece of e-mail spam. However, this is the tactic Allergan and spokesperson Brooke Shields are taking to pressure women into buying Latisse. The product is the first and only FDA-approved prescription medication to address inadequate lashes—a condition known as hypotrichosis. (Seems about as valid as restless leg syndrome.) Anyway, in as little as eight weeks, you can see results which include not only longer, fuller, darker lashes, but also potentially itchy eyes, eye redness and "eye pressure." As an added bonus, Latisse can change the color of your eyes and eyelids. Eyelid darkening (in lieu of eyeshadow?) may be reversible. However, potential for increased brown iris pigmentation is likely permanent (which is a bonus if you you've always wanted darker colored eyes). Brooke advises us in the TV ad, "Ask your doctor if Latisse is right for you." And if your doctor says you are out of your mind, go purchase fake eyelashes if it bothers you that much. Or go to Latisse.com, where you can find a more favorable doctor.

—Posted by Kenneth Hein

Dr. Andrew Weil has an osteoporotic bone to pick with Sally Field

Posted on Mon Aug 24 2009

You like me. You really ... oh, you don't? Sorry, Sally Field, but Dr. Andrew Weil really doesn't like you. In his latest missive for The Huffington Post, titled "Should You Get Your Drug Information From An Actor?," the advocate of integrative medicine criticizes Field's involvement in direct-to-consumer ads for Boniva, an osteoporosis drug from GlaxoSmithKline and Roche Laboratories. That launches him to the rest of the piece, which protests DTC marketing for pharmaceuticals in general. But the mere mention of the actress was enough to incite some funny comments from readers, whose defense of Field is disproportionate to her word count. "Sure, why not?" one commenter writes as an answer to the article's title. "She had me believing that nuns can surf then fly and also go on strike. Now I believe whatever she tells me about Boniva and the bones and good stuff like that." There aren't any direct attacks against other people in Weil's previous HuffPo articles, so perhaps Field just caught him at a bad time. But a doctor who looks like Santa Claus versus the actress who played Sybil, a woman with multiple personalities? I would pay to see the cage fight.

—Posted by Elana Glowatz

Allergan touts acne cream with homage to 'High School Musical'

Posted on Tue Aug 18 2009

Allergan has found a way to make acne fun with a nine-part, star-studded (it has Michael Welch from Twilight!) High School Musical homage for Aczone prescription acne medication. Aczone the Musical! is now running on MTV.com, Facebook, Yahoo! and YouTube, and features such Broadway-style hits as "Long Live the Queen Bee" (in which the cool girls fawn over the most popular girl), "Little Slice of Purgatory" (exploring guilty feelings over falling asleep in calculus and smoking in the bathroom) and "Cheerleader in Love" (self-explanatory). Welch has a healthy outlook on his participation, telling Buzznet: "I don't mind being a corporate tool if it's a product I believe in. High school is tough enough. You don't need terrible acne problems on top of everything else. It's pretty ironic that we go through our 'awkward' phase during the time in our lives when impressing our peers is so immensely important to us. Why can't we go through our awkward phase when we're 80? Nobody would care! Is Grandma not gonna get into the bingo hall if she's got one too many zits on her T-zone? Is Ethel's eczema gonna prevent her from getting a seat at the Wednesday night bridge table? I don't think so!"

—Posted by Elaine Wong

Viagra thongs, the height of fashion, being sent to Irish doctors

Posted on Tue Apr 14 2009

Viagra-thong copy

If you work on the Viagra brand, it must be hard to restrain yourself from coming up with tasteless tchotchkes. First, there were Viagra "gift fans" from Pfizer Korea, showing men enjoying the benefits of the drug (replete with big bananas in the background, natch). Now, in Ireland, someone is sending doctors thongs with the Viagra logo to mark the 10th anniversary of the drug. According to the Irish Times, Pfizer has initiated an internal investigation into the matter. While no image was available, Pharma Marketing Blog came up with this artist's conception of the offending item.

—Posted by Todd Wasserman


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