What a difference some sound makes for this Target commercial

Posted on Thu Jan 21 2010

There's a sans-laugh-track clip going around from the sitcom The Big Bang Theory that illustrates how much worse that show would be without the recorded guffaws. Pretty dreadful. I just had a similar experience watching this new Target ad from Peterson Milla Hooks. First, I experienced it with the sound off, and it looked fairly pedestrian, like the sort of thing you'd see from, for instance, Kohl's. But with the sound, it seems ironic and hip. I can't say the same for the print stuff, unfortunately.

—Posted by Todd Wasserman


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