If you were wondering, here are PETA's favorite Super Bowl ads

Posted on Tue Feb 9 2010

Two days later, the Super Bowl ads have been analyzed to death. We all know which ad was the most popular, most recalled and most reviled. But some of you might be wondering, "Yeah, but what does PETA think?" Actually, the animal-rights group was nice enough to list its top-five Super Bowl ads, a ranking that's based less on creative than on the non-use of real animals during filming. Thus, the winner this year is the Bridgestone spot shown here, which features three buddies unloading a whale into the ocean. In this case, Bridgestone got kudos for not using a real whale but an animatronic one. Others on the list include Cars.com's "Timothy Richman," which included a CGI tiger, and, or course, that Doritos commercial that showed a jerky guy teasing a dog and then getting his comeuppance. PETA didn't have a bottom five, but as one commenter pointed out, the Denny's ad pronouncing it was "a good day for Dennys, a bad day for chickens" would likely top that list.

—Posted by Todd Wasserman

PETA wishes you an uncomfortable, guilt-ridden Thanksgiving

Posted on Wed Nov 25 2009

Leave to PETA to be a buzzkill during Thanksgiving. When most Americans are looking forward to some downtime, a bit of football and, of course, turkey, PETA has released a "banned by NBC" ad showing a little girl saying grace before the Thanksgiving feast. According to PETA, she "tells it like it is," which translates thusly: "Dear God, thank you for the turkey we're about to eat, and for the turkey farms, where they pack them into tiny dark little sheds for their whole lives. Thank you for when they burn their feathers off when they're still alive or when the turkey gets killed by people who think it's fun to stomp on their little turkey heads. And special thanks for all the chemicals and dirt and poop that's in the turkey we're about to eat." Happy Thanksgiving, everyone!

—Posted by Todd Wasserman

Ronald McDonald reveals his inner sadist in a PETA spoof video

Posted on Tue Aug 25 2009

Ever wonder where those Chicken McNuggets come from? PETA delves deeper than you may care to in this darkly amusing Funny or Die segment featuring Martin Short and Andy Dick. Dick plays Ronald McDonald as you've never seen him, except maybe in your nightmares. He looks like he's been on a month-long bender, and as he reveals in an interview with Short's unctuous Jiminy Glick character, he's a bit of a sadist when it comes to the animals. "We like to just boil them alive," says Dick/Ronald. "To hear a chicken scream is just ... music to my ears." He then goes on to plead to the "PETA pricks" to leave him alone to do his work. After all, as Glick points out, obese people need their food.

—Posted by Todd Wasserman

Why is PETA not bugged by Zoo York's roach harassment?

Posted on Tue Jul 7 2009

What does Zoo York have against cockroaches? In this ad for the skateboarding brand, a pair of roaches are contemplating leaving a skate park when a young man on a board rolls over and crushes one of them. When the roach's friend asks if he's OK, the flattened insect replies, "Yeah, I'm all right. I just gotta walk it off." Ah, the resilience of the cockroach. If this is an attempt to be edgy, Zoo York has so far failed to even get a rise out of PETA, which famously took issue when President Obama, in an impromptu moment killed a fly, prompting the animal rights group to send the president a "humane bug catcher." Meanwhile, Zoo York's antipathy towards roaches goes back a ways. The brand ran an ad last year had the same plotline, but with fouler language from the mashed cockroach. The ads are part of a larger roach campaign, which includes a video of a person identified as "ZY Official Anthony Shetler" taking a bite out of a live cockroach and chasing it with a beer and a video of various skaters and bikers dumping containers of cockroaches with "ZY" painted on their backs onto New York City streets and watching people freak out. What's behind Zoo York's obsession? It's a nod to the company's "unbreakable" footwear, which it likens to a cockroach, though the ads have another thing in common: They're disgusting.

—Posted by Elana Glowatz

Ad agency Arnold promises to stop using apes in its advertising

Posted on Tue Jun 9 2009

Jonah copy

Ad agency Arnold, whose clients include Carnival Cruise Lines, Volvo and Jack Daniel's, has put the kibosh on using apes in its ads, and renounced any previous apesploitation on its part, after meeting with PETA last month. PETA has said that "chimpanzees and orangutans used for entertainment endure a lifetime of misery," and are forced to endure "training techniques that include kicking, punching and hitting them with fists and sticks." (Maybe they should be limited to doing commercials for G4?) PETA has a surveillance video, posted here, of apes being trained like James Bond movie villains. Not knowing what specific ape-centric ads Arnold has made, I can't comment on how often they indulged the abuse of innocent simians. But it is a shame that they're treated so poorly, because few things are funnier than monkeys in costume, as illustrated by CareerBuilder's "Yeknom Industries" spots. But if it took years of savage beatings to get that monkey to photocopy his butt, I'll try my hardest not to laugh. Much.

—Posted by David Kiefaber

PETA won't let a KFC stunt proceed without a little harassment

Posted on Tue Mar 31 2009

KFC

PETA isn't one to chicken out of a challenge, particularly from Kentucky Fried Chicken. When KFC said last week it would fill potholes in five major U.S. cities and then stencil the over the spots the words "Re-freshed by KFC," PETA offered to double KFC's payments to one city—Louisville, Ky.—if the city would agree to have the line "KFC tortures animals" on the fixed potholes instead. "Louisville streets may have suffered winter damage, but it's nothing compared to what chickens endure on the way to KFC's buckets and boxes," PETA evp Tracy Reiman said in a statement. "KFC needs to focus on the holes in its animal welfare policy and try to patch up its reputation for cruelly produced food." Reiman wrote a letter making the offer to Jerry Abramson, the mayor of Louisville. According to a local TV station, the mayor declined through a spokesman. "Well, we are certainly happy that PETA cares about potholes in Kentucky. But I think I'll pass on this offer," Chris Poynter, a rep for Mayor Abramson's office, told NBC affiliate Wave3. PETA has a long history of opposition to the chicken chain and most recently got a "sexy leprechaun lady" to stand outside a KFC on St. Patrick's Day to urge customers to chase a pot of gold instead of buckets of chicken.

—Posted by Todd Wasserman

PETA intent on ruining the circus for all children on Long Island

Posted on Tue Mar 17 2009

PETA is no stranger to taking on brands and alleging animal abuse. However, the organization has taken its protests to a new level by showing up at Long Island elementary schools uninvited. Dressed as an elephant, one protester handed out coloring books and stickers that read: "Circuses are no fun for animals." The stunt protested Ringling Bros. and Barnum & Bailey's debut this Wednesday at the nearby Nassau Coliseum. At the same time, Ringling Bros. was visiting other schools to promote fitness and give away tickets to the show, which opens with a magician making a four-ton elephant disappear. A PETA spokesperson tells Newsday that kids "deserve to know that elephants don't naturally stand on their heads and bears don't ride bicycles." (The video here is actor Wilmer Valderrama's anti-circus PSA for PETA.) What's next, a series with volunteers dressed as giant bunnies protesting Easter?

—Posted by Kenneth Hein

PETA coming out with its own yummy meat-scented fragrance

Posted on Tue Dec 30 2008

Gore-200

Burger King caused a stink among animal-rights activists when it introduced Flame, a meat-scented cologne, earlier this month. Now, PETA is fighting back with Gore, a fragrance from "Murder King" that is said to "evoke the actual aroma of rotting flesh," according to a press release from the group. Each vial of the "eau de mort" contains a floating, glow-in-the-dark "maggot" and a dead cow on the label. While Flame is sold out at novelty store Ricky's, PETA rep Lindsay Rajt said pricing and distribution for Gore haven't been worked out yet. Of the BK scent, Rajt said, "We wouldn't be surprised if only dogs were chasing men wearing Flame and women ran the other way." This isn't PETA first foray into fragrances. The group launched a scent called Viscera in 2001 directed at Vogue editor and fur proponent Anna Wintour. Viscera also had a fake maggot in every bottle.

—Posted by Todd Wasserman


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