A pair of new commercials from DDB for ConAgra's PAM (the acronym stands for "Product of Arthur Meyerhoff") show what happens when you forget to use the cooking spray. Baked cupcakes get stuck to the pan, salmon filets go flying out the window. It's a total disaster. (The in-laws would not be impressed, now would they?) Fortunately, both scenarios turn out to be bad daydreams for the women involved. "Relax," says the voiceover. "PAM helps you pull it off." A modern-day mother's little helper.
—Posted by Elaine Wong