Pacifico Beer has just announced its Epic Adventure Photo
contest, which is almost exactly what it sounds like. Consumers can submit
pictures of their epic adventures to Pacifico's website, where a panel of
judges, including Surfer magazine photo editor Grant Ellis, hand out prizes
including surfboards, magazine subscriptions and a grand prize trip to Hawaii
with longboard whiz Joel Tudor. It's ironic and yet fitting that Pacifico, a
beer for traveling "off the beaten path," is asking for consumer-created
content and offering a grand prize trip like countless other American brands
right now. Not to mention that getting a decent picture of an "epic
adventure" would be pretty hard, and dangerous. I'd hate to fall out of my
hang glider because the guy responsible for strapping me in was too busy
dithering around with his camera settings. But at least they tried to make the
contest fair by excluding Californians "for legal reasons," because
anyone driving the I-405 to work would win automatically.
-Posted by David Kiefaber
