Pabst Blue Ribbon beer will start popping up in videos on FunnyOrDie.com. Colt 45 will get both flavor and Snoop Dogg infusions. And Red White and Blue could relaunch as a flag-waving, veteran-supporting brew for the nostalgic and patriotic. Those are some of the plans being discussed by Evan and Daren Metropoulos, who, along with their billionaire father C. Dean Metropoulos, now own the stable of heritage all-American beer brands that also include Schlitz, Schaefer, Old Milwaukee and Stroh's. (The elder businessman is a brand-turnaround specialist who intends to hold onto the PBR group for a while, as opposed to flipping it.) The brothers are thinking local and regional for their marketing focus, as well as celebrity tie-ins, sports, music and festivals, they tell Bloomberg Businessweek in a story so readable and detail-rich that it should be a must-read for marketers in any category. While the execs have used their connections to get PBR into hundreds of trendy restaurants and clubs, they're trying to grow the brand without blowing its hipster cachet. A delicate balance, that, but one that may make an incredible case study one day.