DQ's Oreo Blizzard now available in shocking, tasty cookie form

Posted on Thu May 27 2010


There's a giant Oreo Blizzard truck making its way around the country, and if you're lucky enough to spot it, it might give you a yummy Kraft- and Dairy Queen-inspired treat. To celebrate the Blizzard's 25th birthday (it is, after all, one of DQ's most requested treats), Kraft and the soft-serve and fast-food chain have teamed up to introduce a limited-edition Oreo Blizzard Cookie. It's a "combination of smooth Blizzard-flavored crème blended with crunchy Oreo cookie pieces" all sandwiched "between two dark chocolate Oreo wafers," according to Kraft. The mobile truck (which is shaped like a giant Oreo Blizzard cup) is distributing mini versions of the cookie, but for those of you who can't wait (hey, the truck is only making 25 stops), the new treats are available at Walmart and Target for $3.29. DQ will also begin selling mini Oreo Blizzards in August.

—Posted by Elaine Wong

Mannings vanquish Trump and Hammond in Oreo cookie contest

Posted on Tue Jan 26 2010

Ah, yes! Just when we thought Donald Trump would get his grubby paws on "milk's favorite cookie" (i.e., Oreo), Kraft Foods on Sunday announced a much more pleasant outcome of its Oreo Double Stuf Racing League challenge. Last year, Trump challenged the Manning brothers—football stars Peyton and Eli—to a contest to determine Oreo's fate. If Trump and his look-alike partner in crime, comedian Darrell Hammond, won, Oreo would become his. But as seen in this spot from Draftfcb New York, the Manning brothers are as good at chomping down Oreo cookies as they are at throwing touchdown passes. (The contest called for players to lick, dunk and eat the cookies, and then show off their victorious milk mustaches to their opponent.) To celebrate the victory, Kraft has been giving out up to 150,000 packages—a "stadium's worth"—of Golden Double Stuf Oreo cookies on its Facebook fan page. It's also offering $1-off coupons. Just don't let Trump, or Hammond, get their hands on them first.

—Posted by Elaine Wong

Oreos and AstroTurf together at last in a new sponsorship deal

Posted on Tue Apr 14 2009

The Oreo Double Stuf Racing League has entered a whole other level of the absurd by signing the synthetic turf system AstroTurf as its first official sponsor. The campaign began last year when Eli and Peyton Manning announced they were going to become two-sport athletes as part of an elaborate teaser campaign (shown here). The sport ended up being Oreo "lick racing." The brothers were challenged by the Serena and Venus Williams in a commercial that ran earlier in the year. That contest ended in a draw. Now, they're taking it on the road with the help of AstoTurf. A lick racing event will be held April 24 in West Palm Beach, Fla. on a custom-made DSRL/AstroTurf Field. Two teams of finalists will compete for $10,000 and the title of fastest Oreo "Twister, licker, dunker." The Mannings and Williams will be in attendance. Rick Horrow, CEO of Horrow Sports Ventures, described the partnership as a "milestone" for AstroTurf.

—Posted by Kenneth Hein

Is this Baskin-Robbins Oreo shake the worst food in the world?

Posted on Wed Jan 28 2009


In a recent interview, Keith Olbermann explained that he got his idea for the "Worst Person in the World" segment on his MSNBC show from an old comic's musing that somebody has to be the worst something in the world—thus, there's a worst doctor in the world, and someone has an appointment with him or her tomorrow. But what is the worst food in the world?
  The Center for Science in the Public Interest suggests that Chili's Chocolate Chip Paradise Pie is the worst, with its death-inducing 1,590 calories, 37 grams of saturated fat and 910 milligrams of sodium. But the magazine Men's Health seems to have a better one: the Baskin-Robbins large Chocolate Oreo Shake, which boasts 2,600 calories, 59 grams of saturated fat and 1,700 milligrams of sodium. In either case, it seems like it's a good idea to steer clear of any dessert item that's fortified with cookies.

—Posted by Todd Wasserman



search Brandfreak


Enter your email address:

Delivered by FeedBurner