Is Isaiah Mustafa even more beloved than Betty White? He was this past weekend at the Creative Arts Emmy Awards, beating out the octogenarian for the award for best TV commercial. White was nominated for the Snickers ad that launched during the Super Bowl, but Mustafa and ad agency Wieden + Kennedy took the Emmy for "The Man Your Man Could Smell Like" for Old Spice Body Wash. It's the latest in a growing line of formal praise for a campaign that hit TV like a ton of bricks and became an ongoing viral sensation. (It moved a ton of product, too.) Mustafa, a former NFL player whose six pack is perhaps as well known now as his face, had to keep his shirt on for the event in Los Angeles—"due to the dress code," agency folks told our brother pub, The Hollywood Reporter. Sorry, ladies! Old Spice beat out Absolut vodka's "Anthem" (TBWA\Chiat\Day), Audi's "Green Car" (Venables, Bell & Partners), Snicker's "Game" (BBDO) and Nike's "Human Chain" and Coca-Cola's "Finals" (both also from Wieden).