OfficeMax takes the phrase "penny pinchers" literally in a new online back-to-school push. The retailer tapped improv actor Matt McCarthy for a bunch YouTube videos that show various "Penny Pranks," in which McCarthy tries to use pennies to pay sellers for their products. In this video, he plays a billionaire who tries to buy an expensive 1960s Gibson guitar for a boy who appears to be his son. The kilt-wearing Scotsman takes the guitar dealer to a vault filled with pennies, at which point the dealer backs out because he wants "larger bills." The campaign is meant to promote the back-to-school program at OfficeMax, which includes some items that are selling for just a penny. The message at the end of each video is the same: OfficeMax will take your pennies even if no one else will. The videos are quite memorable and get the point across, not to mention the comic relief they offer as unsuspecting people get pranked.
—Posted by Elena Malykhina