'Runway' winner Christian Siriano now making cleaning sponges

Posted on Fri Jun 25 2010

Ocelo

Who says the winners of Project Runway don't go on to have illustrious careers? Case in point is Christian Siriano, the spike-haired twiggy boy who singularly launched the "fierce" craze and then proceeded to drive it into the ground by season's end. He's now designing household cleaning products! In collaboration with 3M's O-Cel-O, he's giving "a fierce makeover" to the everyday scrub sponge (the marketers' description, obviously not mine). There's a "Clean With Style" contest attached, in which consumers can win a trip to New York's Fashion Week in spring 2011 to hang with Siriano backstage and ostensibly quiz him on his foray into absorbent products. This is Siriano's third high-profile design project following a line of aggressive stilettos at Payless and a gift card at Starbucks (which, by the way, had a lovely charitable overlay that put ill youngsters in designer duds). At least his heart's in the right place. Not sure where his brand-building chops are, though.

—Posted by T.L. Stanley


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