Looks like Nintendo finally heard someone say "It's on like Donkey Kong," because the video-game company is trying to trademark the phrase before Donkey Kong Country Returns is released later this month. I'm not sure if they're doing this in good faith, or if it's just a weird, roundabout way to promote the game, but it's a shallow cash grab that makes them look as clueless and greedy as the music industry. They don't need to own that saying. Nothing's being taken from them in strict monetary terms, and pop-culture aphorisms like that one keep their intellectual property alive in ways that wouldn't happen when there's a price tag dangling from it. Now, granted, a lot of game companies try to swallow up phrases like this before a new game drops, but this is a fan-generated saying that's been around since 1992 at least, so I'm hoping it's just a publicity stunt. In case it isn't, I'll forgive Nintendo if they settle infringement lawsuits by throwing barrels at the accused.