Eat the fisherman and cowboy today at Ninety Nine Restaurants

Posted on Mon Apr 19 2010

Since when do humans personify other humans' food cravings? They do in this spot from Allen & Gerritsen for the Ninety Nine Restaurants chain. It shows a fisherman who shows up in a family's kitchen "representing one man's craving for panko-crusted haddock" and a cowboy who represents "fire-grilled sirloin." The effort promotes the chain's new, nine-item "Crave-worthy classics" menu. The ads, now airing on American Idol and Dancing With the Stars, remind consumers in "a fun way that we serve bold creative dishes that are real-size entrees for just $9.99," vp of marketing Brad Schiff says in a statement. Social media, online and radio ads fire up the cravings. Let's hope the hungry don't reach out and grab their waiter with a fork the next time they order.

—Posted by Elaine Wong


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