Measly little life-insurance policies look pretty good these days

Posted on Thu Jan 7 2010

Nylife

Near the point in It's a Wonderful Life where George Bailey reaches his personal nadir, the evil Mr. Potter taunts him that his life insurance policy would provide his family with more money than he would. "You're worth more dead than alive!" he sneers. Now, a campaign from New York Life is making a similar point. A new push from the insurer, from Taxi's New York office, compares the ROI on life insurance (including dividends) over the past 10 years to what you'd have made in the market. See one of the ads here. It's no secret that many are calling the last decade "The Zeros" for its lack of economic growth, but apparently it was a great time to be dead.

—Posted by Todd Wasserman


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