Nerf fans offered an unlikely path to glory via advertising contest

Posted on Tue May 18 2010


Not only is Hasbro honoring tradition by letting users provide content for its Nerf brand, they're honoring tradition by acting like they were the first people to think of it. Nerf Battle of the Ads gives Nerf fans a chance to "show off their creativity, athleticism and teamwork" by making their own ads and uploading them to the contest's special website. In their breathless enthusiasm, they stop just short of calling their fan base lifelong virgins by noting that "Nerf fans are not only very passionate, but incredibly creative when it comes to showing off their growing collections, product reviews and battle styles." An unintentional slight, of course, but the Internet has attached red flags to phrases like "very passionate." Also, "battle styles." Still, Hasbro's contest looks fun—they supply background music, special effects and official Nerf logos to participants—and the winner gets $10,000 whether the ad airs on TV or not. And most important, it's not nearly as degrading as writing songs about a cheeseburger.

—Posted by David Kiefaber



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