Leave the world a better place, says cremation company's pitch

Posted on Fri Mar 26 2010


Let's all contemplate our mortality, shall we? And this question: Just what kind of dead guy will you be—the afterlife version of a Hummer, resting under a giant marble monument to your fabulousness, or an eco-friendly pile of ashes that can easily fit into an old flower vase? If you're interested in the latter, the Neptune Society would like a word. For the first time ever, the country's largest independent cremation company has launched an ad campaign in USA Today with the tagline: "Think outside the wooden box!" See the full ad here. I'm still trying to decide if that's the best use of marketing jargon ever or the worst. The marketer, aiming to take advantage of a steady uptick in cremations, will run the print ad once a month for the rest of the year. It has the industry stock-in-trade language about planning your great getaway now so your grieving relatives don't have to do it later and saving money by choosing cremation over old-school funeral services. But the hat tip to the environment, referenced in the "Leave the world a better place" kicker? Smart and zeitgeist-y! So there you have it. No matter how green you think you are, apparently pushing up daisies doesn't reduce your carbon footprint.

—Posted by T.L. Stanley



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