Nationwide invites iPhone users to lose themselves in Cartopia

Posted on Thu Dec 17 2009

Apple wasn't kidding with its "There's an app for that" commercials, claiming there's an app for just about anything on the iPhone. This week, it's Cartopia, an iPhone app by Nationwide Insurance that can help you choose a car based on safety, gas mileage, color and other features. To create some buzz around the app, Nationwide released this video illustrating the capabilities of Cartopia. The 90-second video is basically a tutorial on how to use the app, which goes really fast so you've got to pay attention. Of course, there's a plug for Nationwide—the app offers you car insurance from the provider when you've found "the perfect car." My favorite is the sales guy at the end, who seems really relieved that he didn't have to do any convincing. So, move over, annoying car salesmen. The iPhone is all we need to make a purchasing decision. Now, if only the iPhone could also wash and detail the car, it would truly be priceless.

—Posted by Elena Malykhina

Nationwide to put the brakes on its humor with new Dale Jr. ads

Posted on Tue Jan 20 2009

Dale copy

You would think Dale Earnhardt Jr. would be the perfect foil for Nationwide Insurance's humorous "Life comes at you fast" ad campaign. Not so. The insurance and financial services firm is opting to play it straight in upcoming ads breaking in February starring the elite driver and JR Motorsports team leader.
  The ads feature Dale Jr. talking about how his family has used Nationwide for three generations. See some behind-the-scenes footage from the shoot here. "This is a serious time for Americans," John Aman, associate vp of sponsorships for Nationwide, said in a statement. "People are worried about the economy, their jobs and their retirement plans, so we didn't want to make a joke."
  It's a shame because Dale Jr. actually has pretty good comic delivery, as evidenced by this ad for Amp Energy Drink.

—Posted by Kenneth Hein



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