Nair gets you ready for summer with Joey Company commercial

Posted on Fri Apr 23 2010

OK, ladies. Summer is coming, and it's time to get those legs silky smooth before going sunbathing. Thank goodness for Nair, or so we would hope after watching this new commercial, from parent company Church & Dwight, for its hair removal product. The spot, by agency The Joey Company, shows women then and now relying on Nair to show off their legs. "For years, Nair freed women to move like never before," the female voiceover says, as a group of dancers groove to the beat with perfect symmetry and choreography. The ad promotes a handful of Nair products, including the new Shower Power Max product, which has a "fresh lavender scent" and purportedly "stays on in the shower." Okie dokie. We're off to see if we can pull off some of those dance moves. (Oops, gotta shave first.)

—Posted by Elaine Wong



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