Demetri Martin mastering the art of low-tech social-network ads

Posted on Tue Feb 10 2009

It's not often that I write a fan letter, so you know I'm being sincere when I drop Demetri Martin a mushy note on MySpace to compliment him on his awesome moptop hairdo and stoner-comedy show, Important Things With Demetri Martin, which debuts on Comedy Central on Wednesday. The Viacom network has been plugging the program regularly for a month or so on air, and Demetri even got a little (hair and) face time during Sunday's Grammy Awards telecast on CBS. But on Monday evening, a MySpace bulletin from the Gen Y comic with the subject line "these = printable flyers for new comedy central show" was posted as a personal note to me (and Martin's other 145,473 site friends) in his own special, no-frills, Post-It-note style: "hi. i made these flyers for my show," the note began. "if you have time/interest, feel free to print one and tape it up somewhere. the show premieres on wednesday on comedy central at 10:30pm/9:30pm central. thanks. i hope you are doing well. demetri."
  The missive was followed by a quartet of hand-scribbled anti-ads with captivating headlines like "This is a flyer," "IGNORE THIS extremely new and good tv show" and "HOLY SHIT!" Golden lightning bolts were added for urgency and emphasis. God only knows what this kid has planned for Facebook.

—Posted by Beck Ebenkamp


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