Shaquille O'Neal does Muscle Milk augmented reality campaign

Posted on Fri Jan 15 2010


Muscle Milk is not only a good source for protein for your workouts, it can now make you feel like Shaquille O'Neal. (The rhyming was not intentional.) The CytoSport beverage brand is introducing a special-edition bottle that will come with an augmented reality component. The 14-ounce chocolate-flavored protein drink will contain a link on its packaging that directs consumers to a Web site featuring five virtual videos of O'Neal. So, how does it work? According to Muscle Milk, those who purchase the drink can hold the bottle and its marker code two feet from their webcam and watch O'Neal pop out of the bottle. The special-edition Muscle Milk will be available only in O'Neal's new home state of Ohio. But those of us who don't live there won't miss out on this interactive experience. You can just print the marker from Hey, the company probably spent a pretty penny on this, so why not get the most out of it?

—Posted by Elena Malykhina



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