Trojan condoms hitch wild ride with Cobra Starship music video

Posted on Tue Jun 30 2009

Good girls go wild sometimes, but they do it with condoms, at least according to a new Cobra Starship music video that premiered Monday on MTV. There are a few things going on here. First, Church & Dwight's Trojan brand paid for product placement in the pop band's "Good Girls Go Bad" video, which stars white-hot gossip girl Leighton Meester. (She sings!) The marketer says it doesn't usually pay to play, though the price of the deal remains under wraps. And second, the placement represents another layer of preaching to the not-yet-converted for Cobra Starship, whose members shot a Trojan-branded PSA during last summer's Warped Tour telling people to wear condoms. The first people who should check out this video? Those bed-hopping high schoolers on Gossip Girl.

—Posted by T.L. Stanley

Procter & Gamble runs to 'The Hills' with college care packages

Posted on Mon Jan 5 2009

Beautyessentials_thehills copy

Procter & Gamble is looking to MTV's The Hills to help revamp the classic college care package. Moms and dads can hit ReadyU.com to buy product bundles like "Beauty Essentials" to send to their cash-strapped kids. The packages, which come with deodorant, toothpaste and the season-three DVD of The Hills (that should help the kids focus on their homework), were plugged during the show's season-four finale on Dec. 22. The initiative, led by P&G's consumer marketing and knowledge division, began as an experiment and took off. And indeed, a bunch of shampoos, razors and TV schlock just might prompt college girls to text "OMG!" to dear old mom and dad.

—Posted by Matthew Fields


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