Your friends don't remember last night, but Captain Morgan does

Posted on Wed Aug 26 2009


Given that Snakes on a Plane was a total bomb, you wouldn't think brands would want to copy its marketing tactics. But Captain Morgan is never one to back down from unusual strategies (like when his caravan of Morganettes drove drunkards home during the Final Four). This time he's inviting people to prank call their friends using one of three identities: the cute girl at the bar, the unpaid bartender or the angry boyfriend. Visitors to (which is guarded by a skanky looking policewoman/pirate) are asked to enter some telling information about their friends. A customized message is then derived using the victim's name, description, a mutual friend and a location. The friend then gets a message suggesting he or she got in some trouble the night before. This application, built by MRM Worldwide, pays homage to Samuel L. Jackson's Snakes on a Plane prank-call push three years ago. A reported 1.5 million semi-personalized messages using audio of Jackson were sent. Well, the movie came and went, but the joke lived on. There are a number of YouTube videos with jokers harassing unsuspecting people with clips of Jackson's dialogue from Pulp Fiction and other movies. We'll see if the Captain's campaign stay's afloat as long.

—Posted by Kenneth Hein



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