You have to accept that you'll never be as awesome as Mr. Clean

Posted on Fri Feb 27 2009

He's bald, and he's bad. Who wouldn't be jealous?
  A pair of new commercials from Grey, New York, feature various second-string cleaners bad-mouthing Procter & Gamble's Mr. Clean from the safety of a supply closet. In the first spot, they turn green with envy over Mr. Clean with Febreze. "Hey, world, he cleans great, and he helps eliminate odors, too," one bottle says sarcastically. "Oh, wow," replies another. "He's like a guy that's, like, a good actor but then he's also a musician, too." In the other spot, the peanut gallery is flabbergasted by the Mr. Clean Magic Eraser: "Dude, dude, he's got these, like, micro-scrubbers," one spray bottle remarks. Another has teardrops welling up at his nozzle at the end.
  Michael Collins, creative director on the Mr. Clean brand at Grey, says the cheeky humor is meant to loosen up the brand's stiff image, in a departure from the classic old product demonstration ads. "Rather than hitting women over the head, we wanted to go ahead and delight them and tickle them," he says.

—Posted by Elaine Wong

The couple that scrubs together stays together, says Mr. Clean

Posted on Wed Feb 11 2009

Mrclean1 copy

Want to do something special this Valentine's Day to strengthen the relationship with your significant other? Try cleaning the toilet together!
  It might help, judging by a new report by Procter & Gamble's Mr. Clean brand. In the study, by Harris Interactive, nearly three out of five married adults said doing household chores and cleaning together can maintain a healthy relationship. Fifty percent of women said cleaning together can freshen those bonds, while 65 percent of men said the same. When it comes to the actual cleaning, however, 86 percent of women said they find it stressful that their partner ignores some dirty areas of the house (73 percent of men said the same of their partners). Areas easily overlooked include the inside of the fridge (54 percent), the microwave (45 percent) and the base of the toilet bowl (39 percent).
  Not everyone thinks such activities foster closeness. Denise Lee Yohn, a brand consultant in San Diego, Calif., is skeptical of the survey's findings. "It seems a stretch to say that cleaning products—no matter how well designed, developed or positioned they could be—[are] a catalyst for strengthening marital relationships," she says. "Cleaning and romance just don't go together." Jocelyn Petrella, a doctoral candidate in psychology at the University of Denver's Center for Marital and Family Studies, adds: "It's still housework, and my guess is, no matter how you package it, couples would still rather be doing something else together."

—Posted by Elaine Wong



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