He's bald, and he's bad. Who wouldn't be jealous?
A pair of new commercials from Grey, New York, feature various second-string cleaners bad-mouthing Procter & Gamble's Mr. Clean from the safety of a supply closet. In the first spot, they turn green with envy over Mr. Clean with Febreze. "Hey, world, he cleans great, and he helps eliminate odors, too," one bottle says sarcastically. "Oh, wow," replies another. "He's like a guy that's, like, a good actor but then he's also a musician, too." In the other spot, the peanut gallery is flabbergasted by the Mr. Clean Magic Eraser: "Dude, dude, he's got these, like, micro-scrubbers," one spray bottle remarks. Another has teardrops welling up at his nozzle at the end.
Michael Collins, creative director on the Mr. Clean brand at Grey, says the cheeky humor is meant to loosen up the brand's stiff image, in a departure from the classic old product demonstration ads. "Rather than hitting women over the head, we wanted to go ahead and delight them and tickle them," he says.
—Posted by Elaine Wong