Look charitable while you rock out, with the (Red) iPhone app

Posted on Thu Sep 17 2009

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In the old days, you'd hold up a lighter at a concert, but now you hold up your cell phone to show solidarity (or whatever) with the performer. Which is why Modernista! has come out with an iPhone app that lets you show your support for the (Red) initiative while you're rocking out. Ideally, you'd be holding up your phone while you're at a (Red) Nights concert, and your phone would show a visualizer synched to the music (in red, of course). But I'm sure Modernista! would be fine with you using it elsewhere as well. (Red), for those unfamiliar with it, is a charitable project backed by Bono, Apple, Starbucks, Motorola, Gap and others. An iPhone app should require no explanation.

—Posted by Todd Wasserman

And you thought the new Palm Pre ads couldn't get any creepier

Posted on Thu Jul 30 2009

Why pay $10 to see a horror movie? Watch this YouTube spoof of Palm's new Pre smartphone ads, and prepare to be creeped out. Hundreds of YouTube users who have commented on the video share the same opinion. The maker of the spoof took a Palm Pre commercial by Modernista!, featuring soft-spoken Canadian actress Tamara Hope, and slowed down the speech, manipulating the video in a way that breaks up its fluidity. To the already ghostly image of a browless woman (who resembles Vermeer's "Girl with a Pearl Earring"), add some background piano music and strange references to a female juggler—and what you get is a horror movie in the making, not a phone commercial. Of course, the really scary part is, the original was just as eerie.

—Posted by Elena Malykhina


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