Mitchum deodorant looks for America's hardest-working person

Posted on Thu May 27 2010

Dude, you think you work hard? Well, think again. Mitchum, the antiperspirant/deodorant brand owned by Revlon, last week kicked off a contest to find the "The Hardest Working Person in America." It's asking the nation's workaholics to upload video nominations of themselves to the brand's YouTube page, where friends, family and the rest of the sweaty masses can vote. (Contestants can also campaign for themselves via social media.) TV spots, now airing, show some of the country's hardest workers. One is a police officer who goes home to take care of his wife and four kids. Another is a coach who can't stand the thought of "free time." Mitchum is awarding two prizes: One for the hardest-working person, and another for "most captivating video." The former gets $100,000. The latter gets $5,000. In other words, only the winner gets to take a nice long holiday.

—Posted by Elaine Wong



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