Stephen Colbert defends mayo from vicious Miracle Whip attacks

Posted on Mon Oct 19 2009

Stephen Colbert won't sit idly by and watch the current "schmear" campaign that's happening in the sandwich-spread aisle. He's outraged at a Miracle Whip commercial that tells the 18-34s it's targeting: "Don't go unnoticed. Don't blend in. Don't be so mayo." Colbert and his team answered that attack ad on his late-night Comedy Central show recently with a shot-for-shot parody to support mayonnaise, "the illest condiment." Silence, "mayo-naysayers!" Miracle Whip's campaign, from mcgarrybowen, is part of a brand overhaul that's aimed at reinventing the product, which launched during the Great Depression as a low-cost mayo substitute. Colbert, for one, isn't buying it. "Miracle Wimp," anyone?

—Posted by T.L. Stanley

Miracle Whip will not just sit there quietly like that pathetic mayo

Posted on Tue May 19 2009


Add Miracle Whip to the list of low-budget foods feeling inspired by the shaky economy, and the reined-in consumer spending habits therein, to strike out in a new direction. Or don't. Frankly, we aren't sure if they're reinventing themselves or not. They seem to think so. "We have reinvented Miracle Whip" is a direct quote from one of their spokespeople. But while its Zingr online initiative is interesting, the new Miracle Whip ad campaign from mcgarrybowen markets the product as "the downscale sandwich spread [millennials] grew up with," which betrays the idea of transformation somewhat. One would think they might draw on their own currently relevant history instead. Miracle Whip was introduced during the Great Depression as a low-cost alternative to mayonnaise, premiering at the Chicago World's Fair in 1933. Spinning that as proof that Miracle Whip sustained us during rougher times than these would be uplifting and, more important, free of the insipid "Hey, kids, remember the '80s?" crap everyone else is doing.

—Posted by David Kiefaber



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