Americans are a joke in Burger King's Middle East commercials

Posted on Mon Mar 29 2010

Stupid Americans are the focus of a series of Burger King ads running in the Middle East. The premise is that two Arab men are having a BK meal with a pair of American girls who really aren't very bright, or at least aren't all that worldly. "So, you're from the Middle East. Isn't that like the capital of Arabia or something?" one of them asks. "Isn't that, like, the desert or something?" Then the camera goes inside the dense woman's head to show how her views of life in the region are based on Star Wars movies and maybe Ali Baba and the Forty Thieves. "You all must be loaded!" she says at another point, to which one of the men replies, "We have oil wells in the, uh, backyard." To be sure, the Americans are presented as thick, but nice, sort of like the American couple in Slumdog Millionaire. Still, it's not clear how this creative will go down with BK's stalwart customers back home. I guess we'll find out. According to the story linked above, the ads were done by Dubai-based Tonic Communications for the Gulf region's Burger King franchise holder, Riyadh-based Olayan Group, a Saudi-owned international conglomerate.

—Posted by Todd Wasserman


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