In the recession, Las Vegas, or at least its hotels, seems to be trying to shed its Disney-fied image. First, we had those Monte Carlo ads, which seemed like an extension of the movie The Hangover. Now, the MGM Grand is running a Twitter-focused campaign asking consumers to confess their sins over the microblogging site to win a one-night stand at the hotel. One free night will be randomly given away each day until Nov. 26. The campaign, from Cramer-Krasselt, has gotten some interesting responses—found at the #mgmsin hashtag—though nothing earth-shattering. @MishelleRios, for instance, admits that she "Knows every word to the song Cool Rider from the movie Grease2." @PFNGirl1 "walked around with my zipper down at the mall." @dmillersba says he "once registered for a conference I didn't need in Phoenix just because it was within driving distance of Vegas." Yawn. What would Frank and Dino think?
—Posted by Todd Wasserman