Eek, don't drink the milk! (OK, sorry. We overreacted.) But you can't blame us after watching this spot, created pro bono by Merkley + Partners for the Ad Council and its partners (i.e., The Coalition to End Childhood Lead Poisoning, the U.S. Environmental Protection Agency and the U.S. Department of Housing and Urban Development). The organizations this week launched an ad campaign to raise awareness of lead poisoning. One spot (yes, the one that had us all worked up) opens with what appears to yummy, delicious, refreshing cold milk pouring into a baby's bottle, as a soft, nursery/crib chime plays in the background. But the surprise comes when the camera zooms upward to reveal the real source. "Lead paint poisoning affects over 1 million children today," the voiceover says matter of factly. If your house was built before 1978, we urge you to get it checked out!
—Posted by Elaine Wong