Pizza Hut spots to show what fine, fine people its employees are

By Elena Malykhina on Tue Sep 21 2010

Pizza-hut

Pizza Hut wants the public to know that its employees are quality citizens who not only enjoy working for the chain but also consume its food. In an effort to spread the message, Pizza Hut has kicked off a campaign that features real employees chosen through video submissions. Eight made the cut for having the best personalities and for telling their "favorites" story—in which they talk about which Pizza Hut offering they like the most. The effort is from The Martin Agency, which created its first campaign for the pizza brand back in February, featuring customers talking about their own pizza favorites. Seems Pizza Hut is sticking to the theme of testimonials, while just adding employees to the mix. But the chain also could be alluding to the criticism that rival Domino's faced last spring when two employees were caught doing disgusting things with Domino's food in a YouTube video. It's the oldest marketing tactic in the book, although Pizza Hut took the diplomatic approach and didn't attack any competitors directly in the new campaign.

Cheetahs are cool, tree frogs questionable, in BFGoodrich ads

By David Kiefaber on Thu Jul 15 2010

BFGoodrich's "Bolt On" campaign is all about grip, acceleration and durability, and the tire maker has turned to the animal kingdom for appropriate symbolism. The cheetah is the obvious ambassador for acceleration and durability, and apparently the tree frog best represents grip. Huh. Didn't think they'd start with the frog. It wasn't a bad or uninformed choice, mind you—tree frogs have exceptionally strong (and sometimes opposable) fingers and toes, resulting in a grip tighter than Shakira's pants. But it still seemed like an odd and random choice. Starting the campaign, from The Martin Agency, with more familiar analogies like the cheetah might have provided better context for it. Still, I suppose the tree frog isn't the least masculine example of grip. They could have used a koala, right?

Walmart says it's the little things that matter, even at the holidays

Posted on Tue Nov 3 2009

Dave Muhlenfeld, the Martin Agency copywriter behind the FreeCreditReport songs and this catchy Coke/Walmart ad from last year, is at it again with an ad for Walmart celebrating the little things in life. What things? Like the way an e-mail can make you want to talk, or the way a little kid can make the world seem big. That kind of stuff. For Walmart, whose current tagline is "Save money, live better," the message is spot on, but then again, it is the holiday season, so maybe not. "They have a big inventory of spots, and most of them are holiday-centric," says Joe Alexander, svp and creative director at Martin, explaining why the spot is running only online right now. (Walmart put it on its Facebook page and on YouTube last week.) Too bad TV viewers won't see it, because the song is nice and hummable, the sentiment is very relevant this holiday season, and the photography is terrific. My only beef is the tactic of using several different actors to sing the song. Maybe it was that scene in the movie Magnolia, particularly the part with Jason Robards, that put me off that kind of thing, though I have to admit Flight of the Conchords put it to good use for their song "Hurt Feelings."

—Posted by Todd Wasserman

Geico's 'Kash' campaign gives '80s Rockwell song a second life

Posted on Tue Jan 13 2009

My tolerance for '80s dance music tends to be inversely proportional to that of the general population. Since this is the case, we expect billions and billions of people to download the full-length remake of Rockwell's ode to voyeurism, "Somebody's Watching Me," from the Geico Web site.
  The insurance company partnered with music house Agent Jackson to update the song, a snippet of which can be heard in various executions of The Martin Agency's "Kash" campaign for Geico. Production team Mysto & Pizzi modernized the remake by hiring singer Renald Francoeur to add vocals to those of Rockwell (aka Kennedy William Gordy, son of Motown founder Berry Gordy).
  In the ads, "Kash," a wad of bills with eyes, appears out of nowhere to stare at people, reminding them of the money they could save with Geico. A similar stack of bills might have been what got this stinker of a song on the radio in the first place.

—Posted by Becky Ebenkamp


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