Canadians might be embarrassed to share a continent with their noisy downstairs neighbors, but they sure do love our patronage. Their latest declaration of love came via The New Yorker, in which Canadian companies and brands bought nearly every inch of available ad space in this week's issue, in advance of this year's Ontario-hosted G-8 and G-20 summits. Everything from tourism organizations to universities pitched in to build the Canada brand in the minds of The New Yorker's readership as a place where movers and shakers move and shake, and laugh at cartoons that aren't funny (it is The New Yorker, after all). The revenue from this deal is said to exceed the $1.1 million that Target paid for 18 pages back in 2005. Agencies spend more than that to market laundry detergent these days, but that's still an impressive sum just to convince people that Canada is for grown-ups. In fact, I think they may have overdone it; certainly they could have gotten this message across without buying an entire magazine's worth of ads. Why didn't they just air commercials during golf tournaments with all the other rich guy pandering?
—Posted by David Kiefaber