Heirs hold auction to discover who loves Lucy's remaining stuff

By T.L. Stanley on Tue Jul 6 2010
Lucille Ball memorabilia from the Estate of Gary Morton – including love letters, Rolls Royce, awards and artwork – at auct There's no Vegavitamin or conveyor belt of chocolate candy, but there is a 1984 Rolls Royce Silver Spur with under 22,000 miles on the odometer that's set for sale at an auction of Lucille Ball memorabilia. Selling off famous folks' stuff has been a cottage industry for a while, most likely because there's real money to be made there. (Someone just shelled out $45,000 for poor Marilyn Monroe's chest x-ray recently, and Katharine Hepburn's family emptied out her packed-to-the-rafters house in June for an everything- must-go sale). Ball's second husband, Gary Morton, remarried after Lucy's death in 1989. Since he's now died, his widow has decided to unload all the Lucy-related swag he left behind, including the car, Lucy's personal address book, her beloved backgammon sets, some awards and love letters. These items are above and beyond the boatload of licensed goods that have been available for years, overseen by the prescient formation of Desilu, the production company founded by the famous redhead and her first husband, Desi Arnaz. So for those who can't get enough Lucy in the form of wall clocks, vintage-look lunchboxes and coffee mugs (from the grape-stomping episode), get your checkbooks ready—opening bid's $25,000. The auction's July 17 in Beverly Hills.



search Brandfreak


Enter your email address:

Delivered by FeedBurner