Looney who? Can Warner Bros. revive the Looney Tunes brand?

Posted on Mon May 24 2010

Looney-tunes

Warner Bros. is preparing to relaunch its classic cartoon characters, something they do every few years or so, with a half-hour show on Cartoon Network. Called The Looney Tunes Show, it will cast all the familiar faces as neighbors in a contemporary cul-de-sac. Bugs Bunny and Daffy Duck will be roommates, which will only add fuel to the implicitly gay fire that's been blazing around their feet since my parents were little. Road Runner and Wile E. Coyote are also being pulled out of mothballs for some 3-D shorts, the first of which will hit movie theaters in July. What separates this project from all the other failed ones, according to Warner Bros., is the lack of forced modernization: Bugs etc. will be presented as they were during their golden era. Which is fine by me—Space Jam and Tiny Toons were the only updates to make money, and they both sucked—and Warner seems to be investing serious money and time into making this thing work. But they risk looking like a once-great company still trying to squeeze blood from old ideas, as opposed to Disney's parallel operation of creating new characters and maintaining their classics. Plus, Warner's theories about how to connect to modern audiences are often, uh, misguided. But as long as they don't revisit their basketball phase, I wish them luck.

—Posted by David Kiefaber


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