One wine maker that can get away with a fashion sweepstakes

Posted on Fri Jun 26 2009

Lbd

The little black dress (LBD) is an essential part of every woman's wardrobe. However, for women who need a little help in the fashion department, Little Black Dress Wines will set them straight this summer by teaming up with Zappos.com and closet organizer Easy Track for a "Dream Closet Makeover" sweepstakes. Oh yes, some dream of slaying dragons (or other metaphorical demons), some of achieving greatness. But some just want to dress themselves. The sweepstakes (which celebrates the release of LBD Wines' new cabernet sauvignon) will bring a lucky winner $10,000 in Zappos- and ET-approved clothing, which I'm sure will be put towards a good cause. We have certainly strayed a long way from the pure Coco Chanel notion of the LBD. With baggy jeans, belly shirts and gladiator sandals on the loose, it is about time we called in the experts. That is, if we can really call Zappos and Easy Track experts. Well, I guess we'll have to keep waiting.

—Posted by Allison Shafir


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