A mini Chuck Liddell hits above his weight in Lipton Brisk video

By Todd Wasserman on Tue Aug 24 2010

Tiny-chuck

UFC star Chuck Liddell is so bad, he even kicks ass as an 8-inch puppet in this video for Lipton Brisk iced tea. It seems the shoot for a Brisk commercial was going well until the mini Liddell was activated without a brain, prompting Tiny Chuck to punch out everyone he sees, not to mention hit on women, dive into a toilet and emerge later outside a sewage pipe. There are a lot of things to recommend this video, chiefly Liddell's, uh, "performance," which recalls Gheorghe Muresan's thespian readings in My Giant. Just kidding, Chuck and Tiny Chuck. Please don't hurt me.

Lipton Brisk gets a canny, AriZona-like packaging makeover

Posted on Fri Jun 25 2010

Brisk

If you haven't checked in on Lipton Brisk in a while, you might be surprised to see the metamorphosis it's undergone of late. Last month, the brand started rolling out new 23.5 oz. (tall boy) 99 cent cans sporting new designs by artists like Tristan Eaton, Sopa and McFaul Studio. The overall effect is that they look quite a bit like AriZona's iced teas. The packaging overhaul was overseen by Safari Sundays, which is based in New York, but handles a lot of PepsiCo work abroad. Brisk, which is distributed in a joint venture between Pepsi and Unilever, had previously sported more traditional packaging, but was known for its offbeat animated ads featuring Babe Ruth, Frank Sinatra and Bruce Lee, among other dead celebs.

—Posted by Todd Wasserman


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