There are so many branded iPhone apps out there now that a new one is rarely newsworthy. But Liberty Mutual's Driver Seat (iTunes link) is the exception that proves the rule. The idea behind the app, a driving game, is to give people a rough idea of how it can be for old folks to control their vehicles. As someone who frequently drives behind seniors, I was intrigued. It turns out it's harder than it looks, and if I were driving around in my golden years right now, I'd be in jail for multiple homicides. Still, it's hard to see how this will make Liberty Mutual's stated mission—talking to a parent or loved one about their declining driving skills—any easier. And most gallingly, it lacks a "Leave turning signal on in perpetuity" option.
—Posted by Todd Wasserman