The low-rent indie crowd who attend the Spirit Awards—also known as Oscar's liquored-up, F-bombing cousin—might actually clean their own houses, so this sponsor stunt might not be so far-fetched. Some unnamed celebrity (and maybe a bunch of them, if the drinks are strong) will use the new LG Electronics Kompressor Vacuum on the "red" carpet (it's actually blue) at Friday's show. They'll be sucking up sand, which is kind of an inside joke because the awards, in their 25th year, have moved for the first time from the beach in Santa Monica to downtown L.A. This event used to be a relaxed affair in the middle of a Saturday afternoon with the Pacific Ocean steps away. Now, it's surrounded by concrete and traffic, and somebody has to do housework. It's for a good cause, say the press materials, with LG donating cash to Project: Involve, a Film Independent program that nurtures cultural diversity in filmmaking. Stars who hit the swag lounge will get one of the vacuums, and loads of other Dooney & Bourke, Flip Video, Fage Total Yogurt and AMC Entertainment goodies for free. Put it this way, if they take the vacuum, at least they'll already know how to use it.
—Posted by T.L. Stanley